Growing Trends of Mobile Advertising in America

Originally posted on Mobile Advertising America:

Term of Advertising:

Advertising is the term that means to spreading business and approaching the targeted customer. Mobile marketing or advertising is one of the medium to do so. Apart from the other continental country, mobile advertising in America becoming the most successful process in advertising industry.


Means of advertising in America:

Mobile advertising finds some new process to give the business & ad campaigns a high in this sector. There are several companies, who use the internet market, social networks. But these are not so popular in Russian internet heads that till the date they don’t pay the attention to mobile advertising in this manner. Now some of the companies launched and are launching some mobile app to install and use to promote the advertising among the mass. This way they managed to get & hold the desired customer. This is now gradually changing the way of…

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Join our next webinar: “Engine Creative and Tesco Discover – AR Publishing for Brands”

Originally posted on Augmented Reality Blog:

Using Augmented Reality for printing products is nothing new. However, many brands have recently begun to recognize that AR technology can indeed bring additional value to catalogues, brochures and product packaging. Experimenting over the last several years, they have realized that the technology is now stable, fast and affordable -even for companies with smaller marketing budgets. With augmented catalogues and well thought-out AR applications, the technology can cover a wide range of possibilities: from delivering additional product information to costumers, to directly integrated online stores. Moreover, brands could easily turn their print material into an interactive showroom.

Engine Creative, a UK based company, created a very great example for Tesco, a multinational grocery and general merchandise retailer. The Tesco Discover App enhances several Tesco printing products via Augmented Reality and brings them to life. Engine Creative’s Chris Dun and Matt Key will join our next webinar this Thursday and will discuss the Tesco…

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Mobile Advertising in France Grow Day by Day

Originally posted on mobileadvertisingfrance:

How to Get Mobile Advertising in France

As we witness the transition of use from personal computers to the portable mobile devices, we perceive the change as a welcome one, thanks to the convenience and ease of use of a smart device. With the propagation of mobile devices in our lifestyle we have also come across changes in the marketing strategies of the brands who keep on looking for an opportunity to get into the minds of people. The mobile industry is growing by leaps and bounds and if strategists are to be believed then it is the next thing that the world will be obsessed about.  In this regard mobile advertising is an initiative that marketers have already begun to expose to the world. To promote your brand through smart devices is the new rising trend that is surely going to occupy the larger space in the future.  The increase of Smart phone penetration in the…

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df3d Creates Exquisite, High-end 3D Printed Chess Pieces using SLA Technology

Originally posted on Inkjet Forum Blog:

df3d Queen

Chess is one of the older board games that still remains popular in today’s culture. It’s a game that is played by millions of people worldwide, and is far more than a simple game of skill. It pits two individuals against each other to determine which of them is the more intelligent, forward thinking person. Chess also provides quite the medieval history lesson, featuring 6 different levels of pieces; the king, queen, rooks, knights, bishops and pawns.

Not everyone knows how to play, but many of those who do, take the game quite seriously. For beginners, you can purchase a cheap chess set for around $10.00. However, those who are serious about Chess, usually like to have a nicer set, than just the generic version that you can pick up at a toy store. For them, there are many choices, ranging in price from $50 all the way up to…

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Metrorec Recruitment Solutions




We provide specialist IT recruitment services across Permanent, contingency, managed services and campaign-based recruitment, hardware solutions and translations within the languages of English, French and Italian. When dealing with a new client we will firstly appoint a management consultant to analyze their requirement before advising on which approach to adopt. This we be flexible and adapt over time in line with the client’s recruitment requirements, combining ongoing contingency methods with campaign recruitment when necessary.


Our EMEA database holds the details of over 150,000 IT professionals and is governed by our data protection policy. This ensures all candidates are aware that we hold their details and are happy for us to do so. Our database allows for extremely focused searching and also operates a sophisticated Management Information System to enable accurate reporting as and when required.


Advertising is one of our main methods of attracting candidates and our advertising strategy is devised accordingly. We utilize a mixture of online and traditional paper-based medium and also carry out various brand awareness initiatives.

We are constantly re-assessing strategy in line with current market trends.

We also conduct advertising campaigns on behalf of clients. This involves taking control of the whole campaign from initial consultations on media mix and placement, through copy writing and design to handling of response and placement. Our advertising presence allows us to pass huge cost reductions onto our clients.

Headhunting and Referrals #

Headhunting and Referrals is our other main method of attracting candidates. This allows us a competitive edge over other agencies, allowing our client’s access to candidates that are not available through other agencies and advertising. We offer a referrals scheme to candidates in order to develop a database of what we regard the top 10% of candidates in their chosen field.

Account Management

We have an independent account management function that focuses purely on the development of both new and existing client relationships. Each Account Manager takes responsibility for individual clients and focuses on ensuring delivery to that account whilst maintaining a high quality of service.

Service Level Agreements

Metrorec has service level agreements in place with all key clients and see them as being central to maintaining a successful relationship. We offer a full consultative service whereby in-depth sessions are held with the client when terms and issues such as best practice are discussed resulting in a fully bespoke agreement for each individual client.

Volume Requirements

Metrorec undertake a volume requirement as a full end-to-end service, through all stages of the recruitment process through to subsequent onsite management and interviewing if required.

Sole / Managed Agency

Metrorec have both exclusive, managed agency and master vendor agreements in place with many of our clients. We can completely manage the entire recruitment process on your behalf, via a dedicated recruiter either onsite or remotely. This would include the sourcing of candidates, through all pre-screening and technical testing to 1st interview stage if required.

Executive Search

At Metrorec we believe that Executive Search should only be adopted for specific positions. We employ specialist, trained researchers who follow strict internal guidelines to ensure compliance to best practice. It is very much a consultative service whereby consultations are held with the client at every stage of the process to ensure maximum success.



A detailed discussion of the opportunity with the client, to ensure a comprehensive understanding of the client’s requirement

The creation of a presentation on the client, to deliver to potential candidates ensuring the opportunity is presented in the best possible manner.

Identification of all companies from where candidates can be sources.

Identification of all potential candidates within these organizations who have profiles matching the client’s requirements.

Identification of existing candidates held on the file that also match the stated requirements.

First Approach

Targeted direct confidential presentations made to all appropriate candidates identified during the preparation process.

Initial telephone discussions to those showing suitable interest in the opportunity, to assess whether there is a possibility of reciprocal attraction.

Telephone Screening

Open discussion to clarify candidate’s motivation to move, career aspirations, desired financial package, inclination to re-locate and susceptibility to counter offer.


Face to face interview where regionally possible for 40-45 minutes, again to qualify candidate has correct skills, suitable personal attributes and the necessary commitment to make a move to a new company.

Presentation of opportunity and client profile to candidate.

Client and Candidate Preparation for Interview

Presentation of candidate to client, including details on specific areas to be discussed during the interview and mutual selling points. The unique preparation involves at this stage allows the client to appeal directly to high achieving individuals who may not otherwise be considering new opportunities.

Further discussions with candidate to promote the career opportunity and to ensure they have all salient information prior to interview.

Post-Interview Discussion

Re-confirm candidate’s interest in the role, unearth any concerns and ensure the vacancy represents a better prospect than their current role.

Re-qualification on potential reasons for moving, salary aspirations and counter-offer prospects.

Reference Checking

Detailed references taken on candidate for clarification on duties and responsibilities in previous position, strength’s and potential weaknesses and the ability to interact with other members of staff.

Offer and Acceptance

Presentation of offer of employment and clarification of commitment to accept prior to written offer. Metrorec will facilitate the offer process by acting as a third-party mediator between client and candidate, thereby ensuring that the expectations of the candidate are compatible with the package being offered.

Management of Resignation

Detailed discussions held to re-confirm candidate’s original concerns at his current company and the reasons as to why the opportunity represents a better career choice.

Resignation counseling to avoid prospects of counter offer (the candidate will already be prepared for this scenario from the start in order to avoid any last-minute departures from the process).

Post-Acceptance Management

Continual discussions and liaison to ensure a smooth transition before and after joining the company.



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Marketing on Mobile

Originally posted on brilliant marketing, PR and promotional insight:

mindset-wherepplcheckAs the world goes mobile, so must brands. Consumers are using their phones to discover new products, places and services every day and real time marketing campaigns are helping brands strengthen their relationships by reaching consumers when they are most likely ready to purchase their product.

Consider some recent stats – 

Americans are checking their phones as much as 150 times a day and spending more time on their phones and tablets then they are watching television (197 minutes vs 147 minutes). The stats are growing. 60% of US adults who are online use at least 2 devices every day.

Mobile marketing needs to be integrated into your overall marketing strategy. How do you get in that little gem of a box? Into the hands of potential customers? Align your mobile strategy with brand goals while taking advantage of the opportunity to connect 24/7 with your customers. Think mobile payments…

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