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Apple quietly bought an unusual startup

Originally posted on Fortune:

Apple has quietly acquired augmented reality startup Metaio, a project initially launched by Volkswagen back in 2003.

Metaio’s site said it wasn’t taking any new customer orders and then this document appeared, confirming all Metaio’s shares have transferred to Apple ownership. The document, which was reported by TechCrunch, shows that the share transfer took place on either May 21st or 22nd.

The Munich-based startup canceled its user conference in San Francisco this week, raising eyebrows among the tech in-crowd.

Metaio has a significant community of developers with about 1,000 customers and 150,000 users worldwide in 30 countries. It has also already worked hand-in-hand with some big-name brands to develop unique experiences, like the Ferrari car tour below:

Apple [fortune-stock symbol=”AAPL”] could leverage Metaio’s expertise to help build out an augmented reality offering. The tech giant patented an iPhone-compatible VR headset earlier this year, and is supposedly working on…

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Data in motion

Originally posted on LAVREB:

A New Mobile Map Captures ‘Internet of Moving Things’

Welcome to the world of data in motion, all the time. A data-intensive mapping service from Urban Engines that was announced on Tuesday carries information about several cities in the United States, as well as route maps for getting around and directions in augmented reality, using just the processing power and storage of the phone. As impressive as that seems, the underlying technology used to figure out where things are have a bigger impact. The augmented reality function is particularly useful for walking directions. Using the compass and accelerometer in a smartphone, it’s possible to look through the viewfinder of the camera and see arrows that indicate the route one should go through, say, a subway station to come up the correct exit. Connect to a cloud computing service, and it can also give information about things like traffic congestion. ….[

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CES 2015: BlackBerry Unveils IoT Platform, Device Prices on AT&T, Momentum for BBM and New Smartwatch App (Pictures)

Originally posted on Inside BlackBerry:

At CES 2015 in Las Vegas on Wednesday, BlackBerry officially unveiled its Internet of Things platform, while showing off a powerful, cutting-edge example of an IoT healthcare device built using our technology.

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BlackBerry President for Devices and Emerging Solutions, Ron Louks (left) announced pricing and the coming availability of its BlackBerry Classic and Passport smartphones on our long-standing carrier partner in the U.S., AT&T.

The BlackBerry Passport and Classic will cost $199 and $49.99, respectively, on 2-year contracts, but even less upfront through the AT&T Next financing programs. See more pictures of the AT&T devices and read more here.

Finally, BlackBerry also touted the strong growth of its long-popular BBM messaging app, especially among iPhone and Android users, and showed off a new version that runs on Android Wear smartwatches.

Read “It’s BBM Time” to learn more about the app and see a picture of it running…

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Don’t Take Mobile Marketing for Granted in 2015

Originally posted on nancyrubin:

With the New Year off and running, what are some of your goals as a business owner? If mobile marketing is not on your New Year’s resolution list, rework that list pronto.


As more and more business owner are discovering over time, mobile marketing can and should play a key role in one’s business plans. Not only does it mean more eyes are checking out one’s brand, but it also opens up the door for increased streams of revenue.

So, where do you start when it comes to mobile marketing?

Have a Game Plan in Place

First and foremost, if you are not up to speed on mobile marketing and all it can offer your company, set aside time to learn the ins and outs of it.

For those who are not tuned-in to mobile marketing, this form of marketing your brand and making more sales is beneficial for the…

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