A glimpse into the future

Rachel Webb Design

Two years ago I spoke to a sales rep from a Advertising company at the Surface Design show and we discussed print and the digital world of advertising, he briefly mentioned how in the near future we will be able to ‘scan’ adverts/billboard/magazines and information will be displayed about what we are trying to access; whether it be a fashion item, or world news.

I completely forgot about that discussion until today, when I came across Layar…

Today, Layar leads the way in augmented reality and interactive print, helping to bridge the gap between the print and digital worlds. The Layar App has been downloaded over 35 million times

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