Monthly Archives: January 2014

Augmented Reality invades Springfield: The Simpsons and “Oogle Goggles”

ARMet

Homer Simpsonwears a set of the ‘Oogle Goggles’ in this new hilarious episode of the show entitled, – Specs And The City – and gives a a great performance as a tech enthusiast. His innocence towards the world and his renown food addiction, become a great source of entertainment, giving the public a new view of augmented reality, from an angle of funny cartoony sitcom scenes.

Homer gets to an extreme, reckless use of the “AR Goggles” device and ends up discovering Mr Burns’ plot to invade everyone’s privacy. Fascinated by the powerful spying tool, Homer turns into a spy himself for a while and starts following Marge’s every move, only to realise that love and respect have got nothing to do with breaking privacy boundaries.

The Simpsons Season 25 Episode 11 – Specs and the City | The Simpsons 25×11.

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Post by @LauraLME 

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#AugmentedReality rolled out on Scottish buses | via @Telegraph

ARMet

#AugmentedReality rolled out on Scottish buses | via @Telegraph

bus2_2803197cphoto via @Telegraph

Ask @ApparmoAR  for your own branded app with cool interactive features!

Check out @ApparmoAR New Projects  and discover our new, quick and easy AR App#KlipAR  

London Boat Show 2014 (Demo)

London Boat Show 2014 (Sunseeker Demo)

130D Testimonial (Demo)

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KlipAR –  the quickest AR

 app?

Apparmo’s latest AR app KlipAR is up to 5 times faster 

to load and launch than other well known augmented

reality apps.    Unknown-2

Smart device users want instant response from their mobile apps and KlipAR provides just that, ensuring your AR advertising keeps your audience fully engaged.

KlipAR is available free on the AppStore for iphones and ipads and on the Google Play Store for all android devices.

Apparmo create AR advertising for your customers.

We can use KlipAR or  build you a fully branded version of our AR app.

How to access and use KlipAR augmented reality app

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Augmented Reality and Publishing

Verses In Motion Media

by @LauraLME Founder of @VersesInMotion

This is Apparmo’s Print definition of AR as literally taken off their website:

​”Augmented Reality is the merging of real-time, real life images with digital content (like a video clip or 3D animation) usually experienced via a smart device camera using a mobile app like Apparmo’s Yo2mo Window & our new product KlipAR.”  36502a_4e22f15b85cda48eead18dfd57359418.png_srz_165_120_75_22_0.50_1.20_0.00_png_srz

If you’re a visual artist, photographer, writer, author, poet, (indie or not) publisher you will notice the similarities and/or metaphors that can be generated by such a description.

As an author (writer/poet), art lover and media passionate individual myself, I see the poetic side of AR and at the same time its amazing impact as a unique marketing tool.

Imagine the creative process of an artist, often starting from real life images-experiences, developing in a turmoil of heart and soul waves, mixed with dreamy influences, colours, shapes and “3D” emotions… Picture that moment…

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KlipAR and publishing

ARMet

(Introduction by @LauraLME Founder of @VersesInMotion

This is Apparmo’s definition of AR as literally taken off their website:

​”Augmented Reality is the merging of real-time, real life images with digital content (like a video clip or 3D animation) usually experienced via a smart device camera using a mobile app like Apparmo’s Yo2mo Window & our new product KlipAR.” 

If you’re a visual artist, photographer, writer, author, poet, (indie or not) publisher you will notice the similarities and/or metaphors that can be generated by such a description.

As an author (writer/poet), art lover and media passionate individual myself, I see the poetic side of AR and at the same time its amazing impact as a unique marketing tool.

Imagine the creative process of an artist, often starting from real life images-experiences, developing in a turmoil of heart and soul waves, mixed with dreamy influences, colours, shapes and “3D” emotions… Picture that…

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@MetrorecWW: ONLINE MARKETING, SOCIAL MEDIA & COMMUNICATIONS SERVICES

metrorec

@MetrorecWW: ONLINE MARKETING, SOCIAL MEDIA & COMMUNICATIONS SERVICES

Social Media as a service (SMaas)- does your business need it but not want to actually employ someone full time or hire in costly day rate consultants?

If so drop us a line and we’ll get you a quote that could surprise.

laura@metrorec.co.uk

Metrorec Team of professionals offer a range of Business Services maintaining all the established concepts of the mission statement of the company and  adding to the recruitment services, the expertise of professional multilingual marketing & communications consultants, in order to be able to offer effective client-tailored strategies aimed at “making the most out of the newest internet marketing techniques”.

Online marketing: Divulgation of the message through web based tools such as Twitter, LinkedIn, Facebook and/or websites concerning the client’s field. Online communications and bulletins aimed at publicising and/or making a concept global.

With our team of Social Media Consultants/Strategists, we offer the following services:

  • General Analysis and Social Marketing Integration Consulting
  • Social Media Strategy Development and Execution
  • Daily Social Media Management Services on Facebook, Twitter, LinkedIn, Google+, Pinterest, WordPress, Blogger. 

Online activities:

  • General Social Media Strategy and Social Integrated Marketing consulting.
  • Formal Analysis of current marketing deployment, Social Media strategy development and integration.
  • Social Media Account creation, management and daily responsibility, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, WordPress, Blogger, Tumblr.
  • Fan-page custom landing page design and implementation.
  • Twitter page custom background design and implementation.
  • Development and execution of a social content strategy.
  • Management of Fan-page posting – Management of Twitter posting – And all posting on other SM platforms.
  • Cross channel flow consulting from all media sites including website, fan-page, twitter, etc.
  • General text, photo, video and other posts to Social Media umbrella sites.
  • General compilation and coordination of client news, events, community involvement postings within Social Media umbrella sites.
  • Social Media cross pollination and marketing integration plan and execution,  ensuring all client channels are integrated and draw on one another toward social media.
  • Responding and engaging with fans and followers to build relationships.

Other Services 

PR: through workshops and meetings organised from time to time and on request of the client, showcases and launch parties in connection with the launch of a new campaign and product.

Communications: Client-tailored solution adapted and created especially for the specific client and their needs, selecting a series of actions directed to the goal expressed and agreed.

Press Releases: Relationship with the press (specific press) and writing in Italian and English of articles and editorial + translation services during conference calls and interviews.

Web Presence: assuring web presence of the client and their products or services. Web management consultancy in order to create a new website project: full planning of strategy and contents of the new website in close contact with the assigned web designing team.

Event Publicity: as part of the web presence service we also take care of publicizing globally through Internet your events.

Branding: studying and defining the process of association of a client with their brand, considering all aspects of the brand build up.

Image Consultancy: We offer you a professional opinion about your image or company outlook, we get to know you as well as we can and following up to your vision, target, goals, projects, we then give you our view resulting in a very focused and spot on strategy which will progress your career and/or increase your chances of commercial growth.

Registered in the United Kingdom.

http://www.metropolitano.co.uk  

Ikea’s 2014 Augmented Reality Catalog.

Modular 4

Whoever is responsible for Ikea’s integrated marketing and digital initiatives deserves a raise. Every time I turn around, Ikea is launching another fun, useful, forward thinking app, website, or digital tool that connects directly to their shop/buy strategy.

The new 2014 catalog app allows you, the shopper, to see just how their furniture would look in your home. The augmented reality catalog works with your tablet or smartphone.

augmented-reality-ikea-catalog

 

All you have to do is place the catalog on the floor in the place you imagine the new piece of furniture sitting. Then, use the app to select the product that you’d like to see there. The ikea app places the image in the room with the correct perspective and scale.

It’s a great shopping tool, and an app that helps you know what you want before you go to the Ikea store or decide to buy online. Currently the selection…

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