Augmented Reality and Publishing

Verses In Motion Media

by @LauraLME Founder of @VersesInMotion

This is Apparmo’s Print definition of AR as literally taken off their website:

​”Augmented Reality is the merging of real-time, real life images with digital content (like a video clip or 3D animation) usually experienced via a smart device camera using a mobile app like Apparmo’s Yo2mo Window & our new product KlipAR.”  36502a_4e22f15b85cda48eead18dfd57359418.png_srz_165_120_75_22_0.50_1.20_0.00_png_srz

If you’re a visual artist, photographer, writer, author, poet, (indie or not) publisher you will notice the similarities and/or metaphors that can be generated by such a description.

As an author (writer/poet), art lover and media passionate individual myself, I see the poetic side of AR and at the same time its amazing impact as a unique marketing tool.

Imagine the creative process of an artist, often starting from real life images-experiences, developing in a turmoil of heart and soul waves, mixed with dreamy influences, colours, shapes and “3D” emotions… Picture that moment…

View original post 325 more words

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