How to reach your customers through a mobile app


Spreading your business in a tough economic environment is never easy. Being a business owner one has to deal with multiple tasks like keeping up with products, services, and competition, besides maintaining a two-way communication with customers. Current trends indicate that users are increasingly going mobile and one of the best ways to connect with them is through mobile apps.

mobile apps

A report by Flurry suggests that consumers are spending more time on mobile apps than on the web. Flurry found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. The shift comes because of a large number of users purchasing smartphones and tablets. Similarly, a February 2012 Forrester research entitled, “Mobile Marketing: Three Principles for Success,” said the number of consumers researching products for purchase using their mobile device has nearly doubled from last year. This indeed makes a mobile…

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