When was the last time your checked your mobile device? Ten seconds ago? A minute? An hour? (Wow, you have strong willpower.) Whatever the case, you know that mobile is already a significant influence in our lives. For businesses, it’s fast becoming a necessity for content marketing: 57 percent of mobile users wouldn’t recommend a business with a poorly-designed mobile website.
However, creating an effective mobile content strategy involves more than repurposing desktop content to fit on a smaller screen. The magic formula, according to MobileMixed podcast host Greg Hickman, involves a restructuring of control between businesses and customers.
Hickman was adamant that if you’re not considering how, when, where, and what devices your audience is using, you’re wasting your time. Mobile is the fastest growing audience – by 2015, more people will access the Internet from their mobile device than their PC. You need to get your…
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