The Power of the Slacktivism

The Red Queen's Run

UNICEF Sweden 'Likes don't save lives' UNICEF Sweden ‘Likes don’t save lives’

“UNICEFs ‘Likes don’t save lives’ campaign downplays “slactivism” and calls for further engagement.”Kate Knibbs

What is “slacktivism”?

For those who are still out of the loop a “slacktivist” is someone who endorses a cause on social media without taking any corollary action outside the digital world. “Slacktivist’s” are NOT to be confused with actual activists; people that vigorously advocate for a cause in an especially active manner.

Human rights activists sitting for justice at a Woolworth’s Lunch Counter, Greensboro 1960 Human rights activists sitting for justice at a Woolworth’s Lunch Counter, Greensboro 1960

However, are we too quick to condemn the practice?

Its rash to say “you need more than Facebook likes to achieve your goals” without acknowledging the power of “slacktivism.” Those who strive for  self-satisfaction by partaking in this new trend are actually individuals who probably wouldn’t give a sh$?#t otherwise. They’re bored internet users, not actual activists. Any re-tweet, status update…

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