Mobile Marketing is too Powerful to be Ignored

My journey through digital marketing

Mobile marketing may just be the most personal form of marketing yet.

Think about it a person’s phones is an extension of themselves. It is something they rarely let out of arms reach and now marketers have the power like never before to leverage this new medium. Mobile marketing allows personalized messages to be delivered at the right time in the right context with a much more powerful call to action. Where as before an ad may ask a person to visit a website or contact a number, with mobile ads the user can click directly on the ad and be taken to the offer with little to no friction. This lack of friction and seamless user experience leads to better response and conversion rates.

With Geo-locators and increased user data mobile ads can deliver the perfect message when the customer is  ready to buy or is near the physical…

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