Mobile to comprise half of social spending by 2018 in new BIA/Kelsey report

It's me - Dan Sodergren - talking about marketing...

According to this new report, (reported first in fierceCMO) mobile will account for a majority of spending on social advertising in the U.S. by 2017, reaching $7.6 billion, and surpassing spending on desktop a scant year later.

BIA/Kelsey said the spike can be attributed to Facebook and Twitter’s growing mobile business combined with the rise of native advertising.

Which is precisely what my clients have been doing recently on social and doing really well with it in the UK.

Meanwhile according to futurologists at BIA, in the “U.S. native social advertising, spurred primarily by Facebook’s News Feed ads and Twitter’s Promoted Tweets, will surge to $9.4 billion in 2018, up from $1.8 billion in 2013. In 2015, BIA/Kelsey said it expects native social advertising to eclipse social display for the first time.

“We were initially skeptical about the social-mobile market’s ability to capture optimal wallet share because of mobile’s limitations…

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