New “Aurasma” (Augmented Reality) Technology at Disney’s Star Wars Weekends 2014


New this year: Disney is providing its guests “augmented reality” via a free downloadable app called Aurasma. By pointing your smartphone at any number of things throughout Disney’s Hollywood Studios – say, a poster, the Star Wars Weekends logo, even various photo backdrops – you will see them come alive. Watch “virtual” character experiences, receive additional information in the guide maps and interact with the event logo itself (pictured above). The software program Aurasma is provided by Disney’s technology partner, HP.

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