Monthly Archives: June 2014

NYC Filmmakers Create First Instagram “TV” Series (Digital Journal)

Digital #Entertainment Post

@ACtheSeries @ACtheSeries

A team of NYU film school graduates have created the first “TV” series for Instagram–written and formatted specifically for smartphone viewing. The comedy-adventure series, titled Artistically Challenged, spans… [Read more on Digital Journal]

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We are your Virtual Team!


You need a strategy

Mobile Marketing is still in its infancy and nearly 70% of large companies don’t have a strategy yet.

Jump forward 5 years and its not hard to imagine that mobile devices have replaced many pc’s (in countries like India the pc is being by-passed in favour of smartphones).

Get on board now – the Mobile ‘ship’ is sailing!

How big do we go?

We have product inclusive consultancy packages to suit ​any size of business from the local bar wishing to engage with its customers & keep them up to date with upcoming events to the largest multi-divisional international companies who need their varied content to be region specific while triggering from global images such as corporate logos and branding.

Branding & Identity

AR advertising via smartphones is all about brand promotion and customer engagement. Reach out to your targeted audience in their daily lives via simple yet…

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Who Is Using Mobile?

Gareth Roberts

26 June, 2014

Mobile Marketing is something that often gets pushed under the table. Here’s why you should NOT fall into that trap.


2014 is the year of the mobile. The year where 80% of us use smartphones to do our shopping; where 50% of us use mobiles whilst inside a physical store to research the same product, and the year where 75% of us admit to taking one into the bathroom with us!

This is serious stuff… extraordinary even. Who would have thought that 10 years ago our buying behaviours would reach such a level? Just mention these behaviours to your parents and I guarantee they’ll be appalled. But nevertheless, they are here. And we as marketers are not here to assess these economic trends, we are here to meet them: “We cannot change the cards we are dealt, just how we play the hand.” (Randy Pausch, The Last…

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Social Media Services: why Metrorec?



“Metrorec Ltd offer a new range of Business Services maintaining all the established concepts of the mission statement of the company and adding to the recruitment services the expertise of professional multilingual marketing & communication consultants, in order to be able to offer effective client-tailored strategies aimed at “making the most out of the newest digital marketing techniques”. 

Some of our Case Studies:

Apparmo, VersesInMotion, #MercurioSocialMedia , @LauraLME

Online marketing: Divulgation of the message through web based tools such as Twitter, and Facebook and/or websites concerning the client’s field.

Online communications and bulletins aimed at publicising and/or making a concept global.

With our team of Social Media Consultants/Strategists, we offer the following services:

General Analysis and Social Media Marketing Integration Consulting

Social Media Strategy Development and Execution

Daily Social Media Management Services on Facebook, Twitter, LinkedIn, Google+, Pinterest, WordPress, Blogger.

General Social Media Strategy and Social Integrated Marketing consulting

Formal Analysis of current marketing deployment, Social strategy development and integration.

Social Media Account creation, management and daily responsibility, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, WordPress, Blogger, Tumblr.

FB Fan-page custom landing page design and implementation.

Twitter page custom background design and implementation.

Development and execution of a social content strategy

Management of Fan-page posting – Management of Twitter posting – And all postings on other SM platforms.

Cross channel flow consulting from all media sites including website, fan-page, twitter, etc.

General text, photo, video and other posts to Social Media umbrella sites.
General compilation and coordination of client news, events, community involvement.

Social Media cross pollination and marketing integration plan and execution, ensuring all client channels are integrated and draw on one another toward social media.

Social Media Analysis and Reports based on continuos studies and deep investigations via monitoring tools, semantic searches and engagement metrics.

Responding and engaging with fans and followers to build and manage relationships.
PR: Public relations through workshops and meetings organised from time to time and on request of the client, showcases and launch parties in connection with the launch of a new campaign and product.

Communications: Client-tailored solution adapted and created especially for the specific client and their needs, selecting a series of actions directed to the goal expressed and agreed.

Press Releases: Relationship with the press (specific press) and technical or creative writing services in Italian/English/French of articles and editorials, blog posts, presentations + translation services during conference calls.

Web Presence: assuring web presence of the client and their products or services. Web management consultancy in order to create a new website project: full planning of strategy and contents of the new website in close contact with the assigned web designing team.

Event Publicity: as part of the web presence service we also take care of publicizing globally through Internet your events.

Branding: studying and defining the process of association of a client with their brand, considering all aspects of the brand build up.

Image Consultancy: We offer you a professional opinion about your image or company outlook, we get to know you as well as we can and following up to your vision, target, goals, projects, we then give you our view resulting in a very focused and spot on strategy which will progress your career and/or increase your chances of commercial growth.


KlipAR : AR endless possibilities for promoting your brand!


Download KlipAR,  the  new Apparmo AR app & experience Augmented Reality and its endless possibilities for promoting your brand.

KlipAR uses the latest smart device image recognition software and sophisticated cloud technology to provide engaging and entertaining augmented reality experiences to the consumer.


Connect with us!  Join our web community ! We really value your feedback. If you’re seeking a mobile solution that you haven’t seen on our site, let us know… We can usually source it for you!

augmented reality, augmented reality app, augmented reality apps, mobile app, mobile apps.36502a_27bd84b056c74cb093e9d3ad0313b0dc.png_srz_165_256_75_22_0.50_1.20_0.00_png_srz

With KlipAR you can enjoy the AR solutions by @ApparmoAR 

Check out some of our New Projects 

London Boat Show 2014 (Demo)

London Boat Show 2014 (Sunseeker Demo)

130D Testimonial (Demo)

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Augmented Reality and EdTech


Presenting on #AugmentedReality  

(Introduction by @LauraLME

The benefits of Social Media have been largely explained, illustrated and promoted, but nothing gives a better idea about the positive effects of social networking and interaction, as the amazing experience of sharing, exchanging and in this case, being part of a great project: Augmented Reality Presentations.


Charles Cooper , High-school American Government & Texas and American Government College Instructor, 2012 Humanities Texas and 2013 Northwest District Teacher of the year awards, lover of the humanities & burgeoning tech-geek, @Thrasymachus


Jill Compher, AP Psychology instructor at Northwest high school , Semifinalist-2010 O’Donnell AP Teacher Award, @JillCompher.

Charles and Jill have already presented AR technology to different audiences and they are planning new presentations and training sessions in September.

We’ll follow them closely (literally on the web) and keep spreading the word about their AR presentations journey.

Here at Apparmo…

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