Who Is Using Mobile?

Gareth Roberts

26 June, 2014

Mobile Marketing is something that often gets pushed under the table. Here’s why you should NOT fall into that trap.


2014 is the year of the mobile. The year where 80% of us use smartphones to do our shopping; where 50% of us use mobiles whilst inside a physical store to research the same product, and the year where 75% of us admit to taking one into the bathroom with us!

This is serious stuff… extraordinary even. Who would have thought that 10 years ago our buying behaviours would reach such a level? Just mention these behaviours to your parents and I guarantee they’ll be appalled. But nevertheless, they are here. And we as marketers are not here to assess these economic trends, we are here to meet them: “We cannot change the cards we are dealt, just how we play the hand.” (Randy Pausch, The Last…

View original post 551 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s