26 June, 2014
Mobile Marketing is something that often gets pushed under the table. Here’s why you should NOT fall into that trap.
2014 is the year of the mobile. The year where 80% of us use smartphones to do our shopping; where 50% of us use mobiles whilst inside a physical store to research the same product, and the year where 75% of us admit to taking one into the bathroom with us!
This is serious stuff… extraordinary even. Who would have thought that 10 years ago our buying behaviours would reach such a level? Just mention these behaviours to your parents and I guarantee they’ll be appalled. But nevertheless, they are here. And we as marketers are not here to assess these economic trends, we are here to meet them: “We cannot change the cards we are dealt, just how we play the hand.” (Randy Pausch, The Last…
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