10 months, 300 pages and 12,000 products later, the world’s favourite furnishing giant gets that one mega marketing tool that it fearlessly spends 70% of its’ annual marketing budget on. In 2013, the number of IKEA catalogues printed(208 million copies) outnumbered that of the Holy Bible.
IKEA visits around 1,000 customers at home every year to find out how people really live at home – how much space do they have, what styles do they prefer? In order to show solutions in a way people can relate to, the catalogue is divided by activities you can do with the IKEA range – tips and ideas on how to solve specific needs and dreams. It’s about the way people live and how IKEA products can improve their lives.
The catalogue evolves each year with images getting more spectacular, technology being integrated and ideas going beyond regular furnishing solutions. For 2014…
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