The benefits of virtual environments

LAVREB Laboratory of Virtual Reality and Economic Behavior

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5 key differences between virtual worlds and virtual reality

Virtual reality is making a big comeback, and virtual worlds are being rebranded as virtual reality right and left. There’s nothing particularly wrong with that — immersive virtual worlds are a natural fit for virtual reality. But virtual reality is more than just virtual worlds with extra immersion. “Immersion squared” or — with audio — “immersion cubed.” There are some key differences that experience designers need to be aware of. 1. The 3D effect is natural. The user doesn’t just come to identify with their avatar on a screen — the user actually is inside that avatar, inside the virtual world. No extra cognitive leap is required to think of the virtual world as a real place. ….[READ]

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