Altimeter Group + Facebook Report: Why Mobile is Essential for Brand Marketing

Jaimy Szymanski

Digital Media, Mobile Time SpentCompanies that treat mobile as the “first screen” today will be better prepared for tomorrow’s consumers. Mobile is no longer a luxury; it’s table stakes for connecting with your digital customer. It enables right-time, real-time relevancy in brand messaging and promotion, opening up a world of possibilities to the savvy marketer who invests in understanding the mobile, and digital, customer journey.

Facebook commissioned Altimeter Group’s Rebecca Lieb, analyst, and I to explore the growth and evolution of mobile branding and advertising as viable means to reach customers in new ways, on their terms. You can read the report below, and check out Facebook’s interview with Rebecca on its news blog.

[1] comScore Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital https://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps-Now-Drive-Half-of-All-Time-Spent-on-Digital June 25, 2014. United States.

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